As we step into 2025, the travel landscape is evolving beyond traditional hotspots, with a focus on emerging travel destinations and unconventional getaways. A recent analysis of 25,000 travel bookings from platforms like Expedia, Wotif, and Stayz reveals a growing interest in lesser-known locations that offer hidden travel gems. From set-jetting and grocery tourism to budget-friendly travel and JOMO travel, travellers are prioritizing personalized and meaningful experiences.
1. Detour Destinations: Discovering Hidden Travel Gems in Emerging Travel Destinations
Travellers are increasingly seeking hidden travel gems off the beaten path, avoiding crowded tourist hubs. Destinations such as Reims in France, Brescia in Italy, Girona in Spain, and Canmore in Canada are gaining popularity. These destinations offer rich cultural experiences, stunning landscapes, and a chance to immerse in authentic local life away from the crowds.
2. Set-Jetting: Film-Inspired Travel Trends for 2025
TV shows and films are significantly influencing travel decisions, with six in ten travellers inspired by their favorite on-screen moments. Popular locations from shows like Emily in Paris (France), And Just Like That (New York), and Shogun (Japan) are experiencing a surge in tourism. The cowboy culture featured in Yellowstone has sparked interest in destinations like Montana and Wyoming, making film-inspired travel one of the hottest 2025 travel trends.
3. Phenomena Tourism: Exploring Nature-Based Travel Experiences in 2025
Nature-based travel continues to captivate adventure seekers, with entire trips planned around extraordinary natural events. Some of the top experiences include:
- Starling murmurations at Leighton Moss in Lancashire
- Phillip Island’s penguin parade in Australia
- Volcanic activity in Reykjavik, Iceland
- Northern Lights in Lapland
These awe-inspiring experiences provide travellers with memorable encounters with nature while embracing sustainability.
4. Grocery Tourism: Culinary Travel Experiences Beyond Restaurants
Food lovers are embracing grocery tourism, seeking authentic culinary adventures by exploring local supermarkets and specialty stores. “Goods getaways” offer travellers an opportunity to experience regional flavors and discover unique products. According to Expedia, these cultural expeditions are now an integral part of travel planning in 2025.
5. Budget-Friendly Travel: Affordable and Unique Holiday Ideas for 2025
Affordability remains a priority, with budget-conscious travellers searching for alternatives to Bali. Trending destinations include:
- Krabi, Thailand
- Siem Reap, Cambodia
- Labuan Bajo and Yogyakarta, Indonesia
Krabi, in particular, stands out due to significant airfare reductions, making it an attractive budget travel destination.
6. Season Swapping: Escaping Extreme Weather Through Smart Travel
Season swapping is becoming a key travel strategy, allowing travellers to escape extreme weather conditions. Destinations like Tasmania and Far North Queensland are in demand, offering mild climates during peak heat or cold seasons. This trend ensures a comfortable and enjoyable travel experience.
7. The Rise of JOMO Travel: Seeking Tranquility and Relaxation
In contrast to the Fear of Missing Out (FOMO), the “Joy of Missing Out” (JOMO) movement is driving travellers to prioritize relaxation and solitude. Coastal retreats and countryside farmhouses are popular choices for those seeking peace, emphasizing meaningful and stress-free travel experiences.
8. Game-Inspired Travel: Bringing Virtual Adventures to Life
Video games are inspiring travel choices, with destinations featured in popular games such as Dungeons of Hinterberg and Final Fantasy becoming must-visit locations. Gamers are blending their virtual and real-world adventures, creating unique travel experiences for 2025.
9. Special Interest Travel: Combining Hobbies with Exploration
Travellers are weaving their hobbies into their itineraries, from horticulture and sports to astronomy. Skyscanner reports an increase in bookings for destinations offering specialized activities, providing a personalized and engaging travel experience.
Capitalizing on 2025 Trends for Travel Success
For travel advisors and agencies, these 2025 travel trends present an exciting opportunity to cater to clients seeking unique and meaningful experiences. Whether it’s curating off-the-beaten-path itineraries, tapping into the popularity of film-inspired destinations, or offering budget-conscious options that don’t compromise on quality, staying informed and adaptable is key.
Check out our Top Travel Agent Resources and Business Tools guide for the right tools and resources to stay ahead of evolving preferences and provide tailored recommendations that align with your clients’ interests and travel goals.
Now more than ever, success in the travel industry is about blending creativity with strategic planning to offer experiences that resonate.
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